6430 West Sunset Blvd. Suite 600

Hollywood, CA 90028

Victoria & Michael

Victoria Massengale

Phone: 323.640.2924

DRE# 01397097

Michael Maguire

Phone: 310.770.2823

DRE#: 01762981

Email: [email protected]

Get in Touch


Defining Success
Outlining Your Objectives
What is Your Motivation to Sell?
What is Your Timeline to Move?
Where are You Moving?
What is Most Important for You?

Understanding the Market
Market Dynamics: Macro v. Micro
Market Forces: Supply and Demand
The Numbers: Trends and Metrics
Analysis of Active, Pending, and Sold Transactions
Personal Timing and Seasonal Considerations

Your Home: Strategic Planning
Outline Features and Benefits
Determine Key Differentiators Based on Active Inventory
Establish Target Market and Buyer Profile
Create Profile-Based Buyer Attraction Strategy


Listing Details
Finalize Documentation and Contractual Agreements
Complete Any Property Improvements
Engage Staging Consultant
Engage Photography and Media Professional
Organize Trusted Advisor Meeting
Define Launch Timeline

Marketing Preparations
Property Launch Collateral
Traditional Advertising
Digital Marketing Plan
Social Media Strategy
Broker Network Exposure
Open House Strategy
Direct mail and Communication Approach
International Buyer Strategy
Events and Public Relations


Introducing the Property
Launching the Marketing Plan
Creating the Perception of Value
Attracting and Qualifying Potential Buyers
Showing the Property
Monitor Interest
Weekly Reports, Updates, and Communication Strategy
Respond to Changes in the Market Place

Negotiating Strategies
Procure Written Offers
Qualify and Analyze the Merits of Each Offer
Strategically Respond to Offers
Negotiate to Optimize Price and Terms
Multiple Offer Process and Backup Offer Strategies


Escrow Process
Execute the Contract
Complete Disclosures
Meet Deadlines and Contingency Periods
Fulfill Duties and Responsibilities

Transitioning from the Property
Final Documentations
Closing and Celebration

Working Together Again
Staying in Touch and Keeping You Informed
Second Homes and Investment Properties
Providing Resources
Feedback, Testimonials, and Referrals

Information for Sellers

Listing Consultation? What's That?

When you're thinking of putting your property on the market, you probably don't quite know where to start or who to call. In this video, I walk you through what you should expect of a Listing Consultation.

It Really Is About Curb Appeal!

The first step to get people to come into the house is appealing to them from the curb, otherwise, they'll drive right by. What is realistic and what's just a little overboard?

It Only Happens to Other People

Termites are one of the biggest surprises to people when they're selling their home. The reality is that most homes in Southern California have them. What does it mean and how do you deal with them???

Staging - Where do I start?!?

Staging is one of the most important things you can do to sell your house quickly, for the most money possible. Here are some tips to make the decision a bit easier for you.

Van Halen and the Brown M&Ms

I'm constantly asked what people can do to get the most money for their home. These few tips will help you sell quickly, for the most money possible.

Open Houses

There are a couple reasons you can't stay at your house during an Open House. You may be surprised at the most important reason.
  • Work With Us

    In the extremely competitive Los Angeles real estate market it is crucial to work with a real estate professional who not only focuses on personalized service, has an in-depth knowledge of the current marketplace and has the experience needed to construct and negotiate contracts, but to work with a Realtor who truly understands their clients’ needs and objectives. Contact Victoria & Michael today.

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